About
ABOUT CARAT DIRECT
Fine jewellery.
Without the margin.
We believe that beautiful, expertly crafted gold and silver gemstone jewellery should be within reach — not locked behind layers of retail markup. Carat Direct was built to change that.
OUR MODEL
Jewellery as it should be: direct.
Most jewellery passes through importers, agents, showrooms, and stores before it reaches you — each step adding cost with no added value. We cut that entirely. By going direct, we keep our model lean and our prices honest.
Every piece in our collection is selected for quality of stone, integrity of setting, and enduring design. Nothing is here by accident.
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01 Source direct No middlemen. No showroom overheads. Savings passed straight to you. |
02 Expert curation Every piece reviewed by a qualified gemmologist before it reaches our collection. |
03 Lasting quality Gold and silver settings. Real gemstones. Built to be worn and worn again. |
FOUNDED BY AN EXPERT
Nearly two decades in the trade.
Carat Direct was founded by a qualified gemmologist and jewellery specialist with close to 20 years of experience working across the jewellery industry. That depth of knowledge sits behind every decision we make — from the stones we source to the settings we trust.
The idea was simple: use that insider knowledge to build a better way to buy jewellery. Not cheaper in a compromised sense — but genuinely good value because we understand exactly what things should cost.
◆ Qualified gemmologist ◆ Jewellery specialist ◆ Industry expert
“You shouldn’t have to pay for a shopfront you never walked into. Every piece at Carat Direct is priced the way it should be — fairly, transparently, and with the quality to back it up.”
We work online because it lets us stay lean and keep our focus where it belongs: on the jewellery. Browse our collection of gold and silver gemstone pieces — curated by someone who knows the difference between what looks good and what truly is.
Carat Direct · Gold & silver gemstone jewellery · Est. by a gemmologist